Our Mission
Driving Revenue Growth
At Canoan Strategy, we are dedicated to helping small and medium B2B businesses thrive by optimizing their go-to-market strategies. Our tailored approach aligns sales, marketing, pricing, product, and customer success functions to achieve profitable and sustainable revenue growth. Through strategic planning and execution, we empower action-oriented business leaders and teams to realize their growth goals and create lasting impact.
Meet Our Team
Josh Riessen
Principal - Growth Strategy
Customer-focused and business-minded, Josh combines nearly two decades of B2B sales and marketing experience to quickly and expertly cut through barriers to growth.
Josh isn't just a salesperson or a marketer, he's a well-rounded business leader who's just as comfortable discussing P&Ls as he is digging into the emotions and behaviors of buyers and sellers.
Building sustainable growth requires someone who can see the big picture, but also knows when to zoom in on the details. Josh does just that, and consistently delivers solid growth strategies.
Kathleen Riessen
Principal Advisor & Consultant
Kathleen's kids tell her that she knows someone everywhere she goes...and that's pretty accurate. Kathleen has a vast network that spans the world.
She started her two decade professional career as a Public Auditor at KPMG, then moved into marketing roles, including starting her own marketing consulting firm. In 2018, she sold her firm and focused on mastering her emotional intelligence skills through intensive professional training. These skills, combined with her business prowess, allow her to quickly and expertly guide leaders and businesses to growth.