Fractional Growth Services
Growth is the lifeblood of any company. But it can be an elusive goal in our constantly changing world.
Many companies hire a Chief Growth Officer, Chief Revenue Officer, or VP of Growth to oversee and drive growth. But do you need to add the headcount and expense of another highly-compensated leader?
According to the Harvard Business Review, the CRO position has one of the shortest tenures in the c-suite, with an average of just 25 months. Furthermore, changing CROs or similar leadership positions is disruptive, with 62% of companies who made changes with their growth leader seeing their revenue growth rate decline or remain flat in the fiscal year following the change.
Does it make sense to invest the time and money into hiring a full-time growth leader?
Fractional growth services can often accomplish the same (or more) growth goals as a full-time executive for a fraction of the investment and with greater flexibility that doesn't lock you into a long-term commitment. Additionally, fractional services have the advantage of tapping into highly specialized teams through established networks to build and execute growth plans. Canoan Strategy serves as a fractional growth partner to help your company create sustainable and profitable growth.
Your Partner in Growth
Sustainable growth happens when you have alignment across your business. When you work with Canoan Strategy, you get a partner that looks broadly at your entire business and knows where to zoom in and what levers to pull to unlock your growth.
Your growth needs are unique to your business. That's why our services are tailored to your business and not part of a cookie-cutter program or overly theoretical. You need someone who can be in your corner, who takes your business as seriously as you do, and strikes a balance of analysis and action. We only take on a select number of clients so we can be focused on helping you grow and be available when you need us.
The Anti-Consultancy
We're only OK at making pretty slide decks, so we decided to put our efforts in other places that matter more.
Roll Up Our Sleeves
We dive in and get to know all parts of your business. Often we find that answers to business growth challenges are found in places you don't think to look.
Empowerment, Not Dependence
We train and empower you and your team to grow. Over time, our goal is to reduce your company's dependence on our services because your skills and abilities grow.
Experienced Practitioners
You get experienced practitioners working on your business - not the fresh face from grad school. Real world business experience - the successes and the failures - is what drives our work.
Transparency
We get clear about what we're working on together and make sure you understand the pricing and deliverables. No surprise fees or fine print.
Our Services
Sales, Marketing & Customer Success Optimization (RevOps)
Optimize the effectiveness of each revenue-generating function and build a more robust and consistent sales pipeline.
Go-To-Market Strategy & Planning
Bring a new service or product to market or revitalize and reinvigorate and existing offering. Create a cohesive plan that drives profitable and sustainable revenue growth.
Marketing Funnel Design
Most of the purchase decision happens before your sales team even talks to a prospect. Ensure your marketing funnel is working hard across the customer journey.
Customer Experience Design
View your business through the lens of the customer to make it incredibly easy for them to do business with you. Decrease churn, expand relationships, increase deal sizes and grow your customer lifetime value.
Account Based Marketing (ABM)
Focus your resources on your highest value accounts and prospects to drive revenue growth. ABM goes deeper than just targeting accounts in your marketing. It's a comprehensive focus for the organization to grow your revenue.
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Contact Us
Reach out to us to discuss how we can help you grow.